Best In Class!

Before, I have said How much I like this car, especially the SS edition. Shockingly good sound system, and decent fuel economy. Now this ad, on the other hand, is very interesting. I agree the fuel economy is pretty good with this car. Impressive even. But, I wonder how hard it is to be “best in class” when the class is “GM Compact Car 3-dr Coup Segment.” Probably a few 3 door coups on the market from all kinds of brands; but this class only includes GM ones, which there is probably only one.  Must be hard to be best in class!

I love how marketers think! So, I will make this proclamation:

Ed Hayes is the best looking and most intelligent person in his class!*

*Based on 1983 model, gay Hayes males, Melrose St, W 500 Block, Chicago IL.

Say your words